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The affiliate program lets influencers and brand ambassadors apply to promote your store. (The affiliate side requires the Starter plan or above.)

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The signup form

Customize it under Affiliate → Program → Affiliate Sign-up form → Customize. The editor has Edit / Preview tabs and a Live / Draft status, with sections for the title, subtitle & description, form fields, custom fields, request button, and Custom CSS. The form’s Page Url is shown for sharing. Built-in fields (each with Enabled/Required toggles and editable labels): First Name, Last Name, Email, Phone, Address lines, City, State, Country, Zip code, PayPal email, Bank account number, Promotion plan, Promotion website, and Facebook / Instagram / TikTok / YouTube links. Custom fields — add up to 20 extra questions with label, placeholder, required flag, and validation (Text, Number, Phone, or Regex with min/max length). Answers are stored on the member profile under Member information.
Ask “How will you promote us?” (Promotion plan) and require at least one social link. Two fields tell you more about application quality than anything else on the form.

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Reviewing applications

New applications appear under Affiliate → Members (tab Pending approval) and on the dashboard’s Pending Applications activity tab. For each: Approve, Reject, or later Disable — with bulk approve/reject for busy programs. Approving opens Create Affiliate Code — set their code (5–12 letters/numbers) and optionally tick Generate a coupon with this affiliate code so they can be tracked by coupon as well as link. Auto-approval: under Affiliate → Settings → Affiliate signup form, enable Affiliate Auto-Approval to skip manual review, and choose who may join: Anyone can become an affiliate or Only existing customers with at least one order.

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Use cases & examples

Keep auto-approval off, require Promotion plan + social links, and review weekly. Quality over quantity — every approved affiliate represents your brand.
Enable Affiliate Auto-Approval and restrict signups to Only existing customers with at least one order. Fans start promoting the moment they apply, and strangers can’t join unchecked.
Affiliate → Settings → Embedded Pages provides the Affiliate Sign Up form Embed URL for embedding the form outside your Shopify theme.

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Troubleshooting

Approval and rejection emails are templates you can disable — check Affiliate → Emails that “Notify the affiliate when his application is approved / rejected” are toggled on.
Codes must be 5–12 characters, letters and numbers only — no spaces or special characters.

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