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Reward rules define who earns what. There are two roles:
  • Referrer (advocate) — earns a reward for each successful referral
  • Friend — the person who was referred; earns a reward on their purchase
Manage rules under Referral → Program → Reward Setup. Click Create reward, choose who gets it, and configure.

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Reward types

Each rule has a Title (e.g. “Give 10% off”), a Status (Active / Draft), a Value, and optionally a coupon prefix-based code, validity period, minimum requirements (purchase amount or quantity), and discount Combinations.

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Conditions (optional)

Conditions control when the reward is earned. Combine them with Match All or Match Any: Based on referrer parameters — Number of referrals · Referral sales amount by the referrer · Usage limit per referrer (how many times one referrer can earn this reward) Based on referred person parameters — First order (recommended for friend rewards) · Email domain of the referred person · Each referral order value should be… · Each referral order should have selected products / variants Operators include Greater Than (or Equal), Less Than (or Equal), Is any of / Is none of, and Contains any/all / Does not contain for products.
Keep Reward only the customer’s first order checked on friend rewards. It’s the single most effective anti-abuse setting — repeat customers can’t farm new-customer discounts through referral links.

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Priority

With multiple active rules per role, Manage priority (drag to reorder, then Update order) decides which rule wins when several match.

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Approval mode

Under Referral → Settings → Reward Approval, choose how referrer rewards are issued:
  • Auto — automatically rewards the referrer
  • Manual — you approve each reward yourself (under Referrer Rewards)
  • Auto approve after delay — auto-approves after X days (1–80), useful to outlast your refund window
Set the delay just past your return window (e.g. 30 days). Refunded orders then never produce paid-out rewards — no clawbacks needed.

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Use cases & examples

Two rules: a Friend reward (Percentage Discount, 10, first-order condition) and a Referrer reward (Fixed Discount, 10). The default onboarding setup — works for most stores.
Add a second Referrer rule with condition Number of referrals → Greater Than or Equal to → 5, and set its priority above the base rule. Champions get recognized automatically.
On the referrer rule, add Each referral order value should be → Greater Than or Equal to → 75. Small orders don’t trigger payouts; your economics stay safe.
Choose Free Product and pick a low-cost, high-perceived-value item. Gifts are memorable and don’t train customers to wait for discounts.

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Troubleshooting

Check, in order: the rule is Active; the sale actually came through the referral link or coupon (see Sales & Analytics); all rule conditions pass (first-order, order value, products); approval mode isn’t Manual with the reward waiting in Referrer Rewards; and the customer isn’t blocked by fraud protection.
Rules are evaluated by priority — open Manage priority and make sure the more specific rule sits above the general one.
Rules that already issued rewards can’t be deleted — the app offers Disable instead, which keeps history intact while stopping new rewards.

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