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Affiliates can be tracked two ways — and offering both maximizes attributed sales. Each approved affiliate gets a unique link. Affiliate link destination (Affiliate → Settings) controls where it lands: Home page, a specific Product, or a Custom link.

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Affiliate coupons

A coupon bound to the affiliate tracks sales even when no link was clicked — essential for video, podcast, and offline promotion (“use code SARAH10”). Manage them from the member’s profile (Your affiliate coupons): create a new coupon or bind an existing Shopify code. Coupons can also be generated automatically at approval time.
Give every serious affiliate both. Links capture click-through traffic; coupons capture “heard it on the podcast” traffic that links can never see.

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Customer Discount

Affiliate → Program → Customer Discount defines what the shopper gets when buying through an affiliate code — the discount that makes the code worth using:
  • Discount Value — Percentage Discount, Fixed Discount, or No discount or reward
  • Limit to one use per customer
  • Minimum requirements — minimum purchase amount or item quantity
  • Combinations — whether it stacks with product, order, and shipping discounts
The discount applies automatically at checkout for customers shopping through an affiliate’s link or code.

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Social share options

Affiliate → Settings → Social Share Options chooses which channels affiliates see in their portal — Facebook, Twitter (with custom message), WhatsApp (with custom text), and Email (with subject and message). Messages support the shortcodes {{affiliate_link}}, {{store_url}}, and {{affiliate_code}}.

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Use cases & examples

Create a memorable coupon per affiliate and set the Customer Discount to 10% — listeners type the code at checkout and the sale attributes perfectly without any click.
Set the link destination to Products and pick your bestseller. Shorter path, higher conversion, happier affiliates.
Set Customer Discount to No discount or reward when your brand avoids discounting. Affiliates still earn per sale via their link.

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Troubleshooting

If the underlying Shopify discount was deleted, the Customer Discount card shows “Your discount code has been deleted” with a Recreate button. Coupons also expire per their validity settings.
A coupon credits the affiliate it’s bound to — check the binding on the member’s profile, and make sure two affiliates aren’t sharing a code.

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