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Shopjar sends automated emails on both sides of the program. Each has an on/off toggle and a full template editor — find them under Referral → Emails and Affiliate → Emails.

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Referral emails (5)

The invitation email can include the coupon code directly, so the friend’s reward is one tap away.

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Affiliate emails (7)

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Customizing a template

Each editor has Edit / Preview tabs and a Live/Draft status, with sections for the Image, Subject, Title, Message, Button (text, URL, colors), and Footer. Templates support shortcodes — the editor lists what’s available per email. Highlights: {{referrer_name}}, {{friend_name}}, {{affiliate_name}}, {{referral_url}}, {{referral_code}}, {{coupon_code}}, {{coupon_expiry_date}}, {{paid_amount}}, {{order_value}}, {{affiliate_dashboard_url}}, {{store_name}}, and {{store_url}}.
Point the reward email’s Button Url at https://yourstore.com/discount/{{coupon_code}} — one click applies the coupon and lands the member in your store, no copy-paste.
New stores have email sending limited to 10 per day until verified — a short anti-spam measure. Book a quick verification call (via the help footer below) to unlock full sending.

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Use cases & examples

The two admin emails are great early on and noisy at scale — toggle them off once you’re checking the dashboard daily instead.
Set your logo and colors in Settings → Branding and apply them to Email notifications in the confirmation modal — every template picks up your look.

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Need help?

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Get Shopjar Referral & Affiliate Marketing from the Shopify App Store.