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Referrals are your customers sharing with friends — both sides typically earn a discount or gift. Affiliates are creators and partners who apply to promote you and earn cash commissions or coupons per sale. Shopjar runs both; the referral side is self-serve, the affiliate side has applications and payouts.
Turn on the Shopjar app embed in your theme editor (dashboard Setup Guide → Activate appRefresh status). The thank-you page and customer account widgets additionally need their app block placed in Shopify’s checkout editor — see Storefront widgets & pages.
Attribution needs the friend to arrive via the referral link or use a referral coupon. Check the coupon on the order, the member’s status (approved, not blocked), and whether fraud protection flagged it — IP-flagged sales show as “Fraud via IP” and can be approved manually if legitimate.
Work through: rule is Active → conditions pass (first-order, order value, products) → approval mode isn’t Manual with the reward sitting in Pending → the member isn’t excluded by a rule’s member targeting.
Check the template’s toggle is on (each email can be disabled), remember new stores are limited to 10 emails/day until verified, and consider a custom sending domain for better deliverability. In test mode, emails are never sent.
OTP codes only go to approved members — check their status. Also confirm Allow Email OTP for Guest Login is enabled in Settings → Referral & Affiliate Dashboard.
Usually a missing PayPal email — the review step lists who and why. Affiliates can add their own PayPal address in the member portal.
Enable auto-revoke (Affiliate → Settings → Revoke Commission) with the Refunded/Canceled statuses, and use Auto approve after delay set past your return window so nothing is paid before refunds can happen.
Locked features show “Included in Essential / Starter / growth” — that’s plan gating, not a bug. See Billing & plans for the full map.

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Get Shopjar Referral & Affiliate Marketing from the Shopify App Store.