Klaviyo Integration

Learn how to integrate Klaviyo with ShopJar to send personalized emails for various actions in the referral and affiliate program.

Klaviyo provides businesses with advanced email marketing tools for targeted campaigns and higher engagement. It enables data-driven strategies to boost sales and build lasting customer relationships.

Integrate Shopjar with Klaviyo

To get the API Key

1. Click on your account at the bottom left of the page.

2. Select Settings.

Klaviyo Settings

1. Navigate to API Key

2. Click Create Private API Key

Create Private API

1. Provide a name for the API Key.

2. Select Grant applications full access for every API scope.

3. Click Create

4. Copy the API Key.

Provide Full Access Key

Copy API Key

1. Visit the Shopjar app.

2. Navigate to Settings -> Integration.

3. Under Klaviyo, toggle the enable button.

Klaviyo Shopjar Integration

1. Paste the API Key.

2. Click the Update button.

Klaviyo ShopJar Integration

To check if Klaviyo is successfully integrated with ShopJar:

• Navigate to Klaviyo Home -> Audience -> Profile.

• Check if "Shopjar Shopjar" is present under the profile.

Shopjar Shopjar in Klaviyo

Klaviyo triggers actions like emails or SMS based on events such as new sign-ups. With ShopJar, you can access five referral triggers and six affiliate triggers, using custom properties to personalize emails with details like store name and affiliate name.

You can check the trigger events and custom properties by navigating to Dashboard -> Audience -> Profile and clicking on the ShopJar ShopJar.

Klaviyo Events and Custom Properties

Referral Program Shortcodes

Use these shortcodes to personalize referral emails and notifications with dynamic details like names, links, and rewards.

Trigger: Shopjar – Welcome Email (Referrer)

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_referrer_name }}	Displays referrer’s full name	John Smith
{{ event.sj_event_referrer_email }}	Displays referrer’s email address	[email protected]
{{ event.sj_event_referrer_first_name }}	Displays referrer’s first name	John
{{ event.sj_event_referrer_last_name }}	Displays referrer’s last name	Smith
{{ event.sj_event_referral_url }}	Displays referral URL	https://shopjar.com/referral_link
{{ event.sj_event_store_name }}	Displays store name	Shopjar
{{ event.sj_event_store_url }}	Displays store's URL	https://shopjar.com

Shopjar – Email When Referrer Earns a Reward for Successful Referral

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_referrer_name }}	Displays referrer’s full name	John Smith
{{ event.sj_event_referrer_email }}	Displays referrer’s email address	[email protected]
{{ event.sj_event_friend_first_name }}	Displays referred friend’s first name	Emily
{{ event.sj_event_friend_last_name }}	Displays referred friend’s last name	Clark
{{ event.sj_event_friend_email }}	Displays referred friend’s email address	[email protected]
{{ event.sj_event_coupon }}	Displays reward coupon code	REFER10
{{ event.sj_event_coupon_expiry_at }}	Displays coupon expiry date	30 Sep 2026
{{ event.sj_event_rule_title }}	Displays referral rule title	Refer & Earn
{{ event.sj_event_affiliate_dashboard_url }}	Displays referrer dashboard URL	https://shopjar.com/dashboard

Shopjar – Invitation Email (Sent When Referrer Invites Their Friends)

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_referrer_name }}	Displays referrer’s full name	John Smith
{{ event.sj_event_referrer_email }}	Displays referrer’s email address	[email protected]
{{ event.sj_event_referrer_first_name }}	Displays referrer’s first name	John
{{ event.sj_event_referrer_last_name }}	Displays referrer’s last name	Smith
{{ event.sj_event_rule_title }}	Displays referral rule title	Invite Friends
{{ event.sj_event_coupon_code }}	Displays referral coupon code	FRIEND15
{{ event.sj_event_coupon_expire_at }}	Displays coupon expiry date	15 Oct 2026
{{ event.sj_event_store_url }}	Displays store URL	https://shopjar.com
{{ event.sj_event_store_name }}	Displays Store's name	Shopjar
{{ event. sj_event_referrer_link }}	Displays referrer's link	https://shopjar.com/referrer

Shopjar – Email When a Friend Claims a Reward

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_friend_name }}	Displays friend’s full name	Emily Clark
{{ event.sj_event_friend_first_name }}	Displays friend’s first name	Emily
{{ event.sj_event_friend_last_name }}	Displays friend’s last name	Clark
{{ event.sj_event_friend_email }}	Displays friend’s email address	[email protected]
{{ event.sj_event_coupon }}	Displays reward coupon code	WELCOME10
{{ event.sj_event_coupon_expiry_at }}	Displays coupon expiry date	20 Oct 2026
{{ event.sj_event_rule_title }}	Displays referral rule title	Friend Reward
{{ event.sj_event_referrer_name }}	Displays referrer's full name	John Smith
{{ event.sj_event_referrer_first_name}}	Displays referrer's first name	John
{{ event.sj_event_referrer_last_name }}	Displays referrer's last name	Smith
{{ event.sj_event_referrer_email }}	Displays referrer's email address	[email protected]
{{ event.sj_event_store_name }}	Displays store's name	Shopjar
{{ event.sj_event_store_url }}	Displays store's URL	https://shopjar.com

Shopjar – Notify Admin After Referral Sale

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_order_value }}	Displays total order value	$300
{{ event.sj_event_sales_url }}	Displays admin sales/order URL	https://shopjar.com/admin/orders/456
{{ event.sj_event_referrer_name }}	Displays referrer’s full name	John Smith
{{ event.sj_event_referrer_email }}	Displays referrer’s email address	[email protected]
{{ event.sj_event_referrer_first_name }}	Displays referrer’s first name	John
{{ event.sj_event_referrer_last_name }}	Displays referrer’s last name	Smith
{{ event.sj_event_store_name }}	Displays store's name	Shopjar
{{ event.sj_event_store_url }}	Displays store's URL	https://shopjar.com

Affiliate Program Shortcodes

Use these shortcodes to personalize affiliate emails and notifications with dynamic details like names, links, and earnings.

Shopjar – Notify the Affiliate When His Application Is Approved

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_affiliate_name }}	Displays affiliate’s full name (first & last)	David Lee
{{ event.sj_event_affiliate_email }}	Displays affiliate’s email address	[email protected]
{{ event.sj_event_affiliate_first_name }}	Displays affiliate’s first name	David
{{ event.sj_event_affiliate_last_name }}	Displays affiliate’s last name	Lee
{{ event.sj_event_affiliate_dashboard_url }}	Displays the affiliate’s account page URL	https://shopjar.com/dashboard
{{ event.sj_event_affiliate_url }}	Displays the affiliate link	https://shopjar.com/affiliate-link
{{ event.sj_event_affiliate_code}}	Displays the affiliate code	DAVID10

Shopjar – Notify When an Affiliate Earns a Commission

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_affiliate_name }}	Displays affiliate’s full name	David Lee
{{ event.sj_event_affiliate_email }}	Displays affiliate’s email address	[email protected]
{{ event.sj_event_friend_first_name }}	Displays customer’s first name	Sarah
{{ event.sj_event_friend_last_name }}	Displays customer’s last name	Johnson
{{ event.sj_event_friend_email }}	Displays customer’s email address	[email protected]
{{ event.sj_event_rule_title }}	Displays commission rule title	10% Commission
{{ event.sj_event_amount }}	Displays commission amount	$15
{{ event.sj_event_affiliate_dashboard_url }}	Displays affiliate dashboard URL	https://shopjar.com/dashboard
{{ event.sj_event_store_name }}	Displays store name	Shopjar
{{ event.sj_event_store_url }}	Displays store's URL	https://shopjar.com

Shopjar – Notify When Payout Is Processed for an Affiliate

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_affiliate_name }}	Displays affiliate’s full name	David Lee
{{ event.sj_event_affiliate_email }}	Displays affiliate’s email address	[email protected]
{{ event.sj_event_affiliate_first_name }}	Displays affiliate’s first name	David
{{ event.sj_event_affiliate_last_name }}	Displays affiliate’s last name	Lee
{{ event.sj_event_affiliate_dashboard_url }}	Displays affiliate dashboard URL	https://shopjar.com/dashboard
{{ event.sj_event_paid_amount }}	Displays payout amount	$120
{{ event.sj_event_store_name }}	Displays store name	Shopjar
{{ event.sj_event_payment_method }}	Displays the payment method	Store Credit

Shopjar – Notify When Commission Is Redeemed as a Coupon

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_affiliate_name }}	Displays affiliate’s full name	David Lee
{{ event.sj_event_affiliate_email }}	Displays affiliate’s email address	[email protected]
{{ event.sj_event_affiliate_first_name }}	Displays affiliate’s first name	David
{{ event.sj_event_affiliate_last_name }}	Displays affiliate’s last name	Lee
{{ event.sj_event_affiliate_dashboard_url }}	Displays affiliate dashboard URL	https://shopjar.com/dashboard
{{ event.sj_event_paid_amount }}	Displays redeemed amount	$50
{{ event.sj_event_coupon_code }}	Displays coupon code	REDEEM50
{{ event.sj_event_coupon_expiry_at }}	Displays coupon expiry date	15 Oct 2026

Shopjar – Notify Administrators When an Affiliate Application Is Received

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_affiliate_name }}	Displays affiliate’s full name (first & last)	David Lee
{{ event.sj_event_affiliate_email }}	Displays affiliate’s email address	[email protected]
{{ event.sj_event_affiliate_first_name }}	Displays affiliate’s first name	David
{{ event.sj_event_affiliate_last_name }}	Displays affiliate’s last name	Lee
{{ event.sj_event_store_name }}	Displays store name	Shopjar
{{ event.sj_event_store_url }}	Displays store's URL	https://shopjar.com

Shopjar – Notify Administrators When an Affiliate Sale Is Made

SHORTCODE	DESCRIPTION	EXAMPLE
{{ event.sj_event_order_value }}	Displays the order value	$250
{{ event.sj_event_sales_url }}	Displays sales/admin order URL	https://shopjar.com/admin/orders/123
{{ event.sj_event_affiliate_name }}	Displays affiliate’s full name	David Lee
{{ event.sj_event_affiliate_email }}	Displays affiliate’s email address	[email protected]
{{ event.sj_event_affiliate_first_name }}	Displays affiliate’s first name	David
{{ event.sj_event_affiliate_last_name }}	Displays affiliate’s last name	Lee
{{ event.sj_event_store_url }}	Displays store's URL	https://shopjar.com

Referral Program Email Triggers

These triggers automate referral emails based on key actions like invites, rewards, and successful referrals.

Trigger	Description	Recipient
Notify after referral sale	Sent when a referral sale is successfully completed.	Admin
Invitation Email	Sent when a referrer invites their friends to join.	Friend
Reward Claimed Email	Sent when a friend successfully claims their referral reward.	Friend
Welcome Email	Sent to a referrer when they join the referral program.	Referrer
Referral Reward Earned Email	Sent when a referrer earns a reward for a successful referral.	Referrer

Affiliate Program Email Triggers

These triggers automate affiliate emails based on key actions like application approvals, commissions earned, and payouts processed.

Triggers	Description	Recipient
Notify after affiliate sale	Sent when an affiliate sale is successfully completed.	Admin
Affiliate Application Received	Sent when a new affiliate application is submitted.	Admin
Affiliate Application Approved	Sent when an affiliate's application is approved.	Affiliate
Commission Earned Notification	Sent when an affiliate earns a commission.	Affiliate
Payout Processed Notification	Sent when a payout is processed for an affiliate.	Affiliate
Commission Redeemed as Coupon	Sent when an affiliate redeems a commission as a coupon.	Affiliate

Creating an Email Workflow in Klaviyo

Example: Sending an Email for "Give $10, Get $10" Program When a New Sale is Made

1. Navigate to Dashboard -> Flows.

2. Click Create Flow.

Create Flow

3. Select Build Your Own

Click Build your own

1. Enter the Flow Name and select the Tag or Create New Tag.

2. Click Create Flow.

Create Flow

6. Choose Your Metrics and click on API.

API Metrics

1. Select ShopJar - Shopjar-Email when a friend claims a reward.

New Event

1. Click Save

2. Check the metrics and click Save on the Set Up Trigger page.

3. Confirm and save the trigger selection.

Confirm and Save trigger

1. Drag and drop Email from the Actions Tab.

Add Email Trigger

1. Click on Email#1 to customize your email.

2. Click Select Template.

Select Template

1. Choose an existing template or create a blank email.

Choose a Template

1. Add Custom Properties by clicking Add Personalization.

Add Personalization

1. Insert the required properties and preview the content.

Add Custome Properties

1. You can preview the mail content by clicking Preview & test.

Preview and Save Template

1. Click Save.

2. To make the flow live, click Review and Turn On.

Review and Save

20. In the Review and Turn On dialog box, choose Live from the dropdown and click Turn On

Review and Turn On - Click Update Status

Click Save

Similarly, you can create other trigger events to fit your Referral and affiliate program requirements

Links for Reference

Referral Program Shortcodes

Affiliate Program Shortcodes

Referral Program Email Triggers

Affiliate Program Email Triggers