Klaviyo Integration

Learn how to integrate Klaviyo with ShopJar to send personalized emails for various actions in the referral and affiliate program.

Klaviyo provides businesses with advanced email marketing tools for targeted campaigns and higher engagement. It enables data-driven strategies to boost sales and build lasting customer relationships.

Integrate Afflr with Klaviyo

To get the API Key

1. Click on your account at the bottom left of the page.

2. Select Settings.

Klaviyo Settings

1. Navigate to API Key

2. Click Create Private API Key

Create Private API

1. Provide a name for the API Key.

2. Select Grant applications full access for every API scope.

3. Click Create

4. Copy the API Key.

Provide Full Access Key

Copy API Key

1. Visit the Shopjar app.

2. Navigate to Settings -> Integration.

3. Under Klaviyo, toggle the enable button.

Klaviyo Shopjar Integration

1. Paste the API Key.

2. Click the Update button.

Klaviyo ShopJar Integration

To check if Klaviyo is successfully integrated with ShopJar:

• Navigate to Klaviyo Home -> Audience -> Profile.

• Check if "Shopjar Shopjar" is present under the profile.

Shopjar Shopjar in Klaviyo

Klaviyo triggers actions like emails or SMS based on events such as new sign-ups. With ShopJar, you can access five referral triggers and six affiliate triggers, using custom properties to personalize emails with details like store name and affiliate name.

You can check the trigger events and custom properties by navigating to Dashboard -> Audience -> Profile and clicking on the ShopJar ShopJar.

Klaviyo Events and Custom Properties

Referral Program Shortcodes

Use these shortcodes to personalize referral emails and notifications with dynamic details like names, links, and rewards.

Property	Definition	Example
{{ event.friend_name }}	Displays friend’s full name (first & last)	John Doe
{{ event.friend_first_name }}	Displays friend’s first name	John
{{ event.friend_last_name }}	Displays friend’s last name	Doe
{{ event.referrer_name }}	Displays referrer’s full name (first & last)	Alice Smith
{{ event.referrer_first_name }}	Displays referrer’s first name	Alice
{{ event.referrer_last_name }}	Displays referrer’s last name	Smith
{{ event.store_name }}	Displays the store name	ShopJar
{{ event.store_url }}	Displays the store URL	https://shopjar.com
{{ event.coupon_code }}	Displays the coupon code	SAVE20
{{ event.coupon_expiry_date }}	Displays the coupon expiry date	2025-12-31
{{ event.rule_title }}	Displays the rule title	Referral Bonus
{{ event.referral_url }}	Displays the referrer’s unique referral URL	https://shopjar.com/ref/123
{{ event.order_value }}	Displays the order value	$100
{{ event.sales_url }}	Displays the all-sales URL	https://shopjar.com/sales

Affiliate Program Shortcodes

Use these shortcodes to personalize affiliate emails and notifications with dynamic details like names, links, and earnings.

Property	Definition	Example
{{ event.affiliate_name }}	Displays affiliate’s full name (first & last)	David Lee
{{ event.affiliate_first_name }}	Displays affiliate’s first name	David
{{ event.affiliate_last_name }}	Displays affiliate’s last name	Lee
{{ event.affiliate_dashboard_url }}	Displays the affiliate’s account page URL	https://shopjar.com/dashboard
{{ event.order_value }}	Displays the order value	$100

Referral Program Email Triggers

These triggers automate referral emails based on key actions like invites, rewards, and successful referrals.

Trigger	Description	Recipient
Notify after referral sale	Sent when a referral sale is successfully completed.	Admin
Invitation Email	Sent when a referrer invites their friends to join.	Friend
Reward Claimed Email	Sent when a friend successfully claims their referral reward.	Friend
Welcome Email	Sent to a referrer when they join the referral program.	Referrer
Referral Reward Earned Email	Sent when a referrer earns a reward for a successful referral.	Referrer

Affiliate Program Email Triggers

These triggers automate affiliate emails based on key actions like application approvals, commissions earned, and payouts processed.

Triggers	Description	Recipient
Notify after affiliate sale	Sent when an affiliate sale is successfully completed.	Admin
Affiliate Application Received	Sent when a new affiliate application is submitted.	Admin
Affiliate Application Approved	Sent when an affiliate's application is approved.	Affiliate
Commission Earned Notification	Sent when an affiliate earns a commission.	Affiliate
Payout Processed Notification	Sent when a payout is processed for an affiliate.	Affiliate
Commission Redeemed as Coupon	Sent when an affiliate redeems a commission as a coupon.	Affiliate

Creating an Email Workflow in Klaviyo

Example: Sending an Email for "Give $10, Get $10" Program When a New Sale is Made

1. Navigate to Dashboard -> Flows.

2. Click Create Flow.

Create Flow

3. Select Build Your Own

Click Build your own

1. Enter the Flow Name and select the Tag or Create New Tag.

2. Click Create Flow.

Create Flow

6. Choose Your Metrics and click on API.

API Metrics

1. Select ShopJar - Shopjar-Email when a friend claims a reward.

New Event

1. Click Save

2. Check the metrics and click Save on the Set Up Trigger page.

3. Confirm and save the trigger selection.

Confirm and Save trigger

1. Drag and drop Email from the Actions Tab.

Add Email Trigger

1. Click on Email#1 to customize your email.

2. Click Select Template.

Select Template

1. Choose an existing template or create a blank email.

Choose a Template

1. Add Custom Properties by clicking Add Personalization.

Add Personalization

1. Insert the required properties and preview the content.

Add Custome Properties

1. You can preview the mail content by clicking Preview & test.

Preview and Save Template

1. Click Save.

2. To make the flow live, click Review and Turn On.

Review and Save

20. In the Review and Turn On dialog box, choose Live from the dropdown and click Turn On

Review and Turn On - Click Update Status

Click Save

Similarly, you can create other trigger events to fit your Referral and affiliate program requirements

Links for Reference

Referral Program Shortcodes

Affiliate Program Shortcodes

Referral Program Email Triggers

Affiliate Program Email Triggers